WHAT IS OLAPLEX

WHAT IS OLAPLEX?

Olaplex is a compound called bis-aminopropyl diglycol dimaleate. Olaplex is a single active ingredient invented by Dr. Eric Pressly, PHD in materials, and Dr. Craig Hawker, PHD in Chemistry. Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, gluten and is never tested on animals. Olaplex reconnects broken disulfide sulfur bonds in the hair.

WHAT DOES OLAPLEX DO?

Olaplex is system that permanently rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process. Olaplex allows you to rebuild the strength, structure and integrity of your hair. Especially beneficial for chemically coloured hair, Japanese permanent hair straightening, Brazilian keratin treatments, perms, Highlights, bleached, Balayage. Fine coloured hair can grow properly with reduced breakage, thick hair can be bleached without the swelling. Colour tones last longer without fading it has the potential to restore the health of all damaged hair types given that hair bonds are broken during thermal, mechanical and chemical services, as the sulphur bonds split and turn into sulphur hydrogen. This process eats away at the hair proteins causing rough, dry and damaged strands. Olaplex works to prevent the splitting, and therefore keeps the hair from becoming seriously damaged

HOW LONG DOES OlAPLEX LASTS?

Olaplex is permanent, when a disulphide bond is fixed it’s fixed. The condition of your hair thereafter is dependent on how you treat your hair. Colouring without Olaplex, heat styling, weather damage, low quality products will all effect the condition of your hair. So regular Olaplex services are highly recommended to help you achieve perfect hair.

HOW TO MAINTAIN OLAPLEX?

To keep up with the benefits of Olaplex, don’t forget to use conditioners and conditioning masques as it is not a conditioning treatment. We also advise backing it up with professional hair care products. WHO IS THE OLAPLEX FOR? Olaplex can be used on any client whether they have had a chemical service or not. Best way to help sustain the structure of the hair and leaves hair feeling soft and manageable. It pretty much guarantees that your locks will feel softer and look stronger. HOW TO USE OLPALEX? “Add on” with you chemical services (colour, Japanese permanent hair straightening, perms..) “ Stand alone” with hair cut or blowdry or Olaplex only.

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